{"product_id":"1978-79-borussia-dortmund-longsleeve-shirt","title":"Borussia Dortmund Away Jersey 1978-79 Erima Vintage","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eBorussia Dortmund 1978-79 — The Erima away jersey with Die Continentale\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eIn the late 70s, the Bundesliga was a jungle and \u003cstrong\u003eBorussia Dortmund\u003c\/strong\u003e was looking to regain its place among the greats. This \u003cstrong\u003e1978-79 season long-sleeved away jersey\u003c\/strong\u003e, manufactured by \u003cstrong\u003eErima\u003c\/strong\u003e and flocked with the sponsor \u003cstrong\u003eDie Continentale\u003c\/strong\u003e, is a fragment of this pivotal era — rare, concrete, impossible to reproduce.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eJersey details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 1978-79\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Borussia Dortmund\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Away\u003cbr\u003e\n\u003cstrong\u003eKit manufacturer:\u003c\/strong\u003e Erima\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e DIE CONTINENTALE\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 7\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e LITTLE PULLS, SPOTS, DIRTY, USED PRINTINGS — authentic wear of a worn vintage jersey, each mark tells a story.\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this jersey represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 1978-79, \u003cstrong\u003eBorussia Dortmund\u003c\/strong\u003e was going through a period of rebuilding, far from its glorious years of the 60s, when the club won its first national titles. The \u003cstrong\u003eBundesliga\u003c\/strong\u003e of that era was dominated by behemoths like Bayern Munich and Hamburger SV, and BVB had to fight season after season to exist in this merciless landscape. It was a club in transition, rooted in its working-class city in the Ruhr, supported by a loyal and demanding public.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis long-sleeved away jersey precisely symbolizes this atmosphere of \u003cstrong\u003eraw German football of the seventies\u003c\/strong\u003e — no glitter, no excessive marketing, just the BVB crest and the \u003cstrong\u003eErima\u003c\/strong\u003e logo on a fabric that has lived. Players like Horst Bertram and the executives who wore the club's colors at that time fought on pitches often heavy with autumn and winter, exactly the type of conditions for which this \u003cstrong\u003elong-sleeved jersey\u003c\/strong\u003e was designed.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this jersey\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe 1978-79 Bundesliga, a season of resistance\u003c\/strong\u003e\u003cbr\u003e\nBVB played in an incredibly competitive German league, where every point snatched away from home was worth its weight in gold. This away jersey was worn during away matches in stadiums where visitors are never welcome — Hamburg, Munich, Stuttgart — arenas of pure football.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eErima, the benchmark kit manufacturer of German football\u003c\/strong\u003e\u003cbr\u003e\nIn the 70s, \u003cstrong\u003eErima\u003c\/strong\u003e dressed a large part of German-speaking football and its textile expertise was recognized. Wearing an Erima jersey from that era means holding a piece of the history of European sports equipment in your hands, before the major brands crushed everything in their path.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eDie Continentale, the first shirt sponsor\u003c\/strong\u003e\u003cbr\u003e\nThe insurance company \u003cstrong\u003eDie Continentale\u003c\/strong\u003e, based in Dortmund, is one of the club's historical sponsors. Its presence on this 1978-79 jersey testifies to an era when partnerships between clubs and local businesses formed the economic fabric of German football, long before the era of mega-contracts.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs. Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage jersey\u003c\/strong\u003e is an object that existed in the real world of football — not a reproduction made twenty years later to satisfy nostalgia. The materials, the prints, the cut, the finishes: everything corresponds to the production standards of the time. You can't recreate that by ordering it on an e-commerce site, no matter how reputable.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one is rated \u003cstrong\u003e7\/10\u003c\/strong\u003e — which means it is clearly usable and presentable, with slight and normal signs of wear for a textile over 45 years old. The small fabric pulls, slight stains, slightly faded prints: these are not defects, it's the DNA of the \u003cstrong\u003eworn vintage collector's jersey\u003c\/strong\u003e. A 1979 jersey in perfect condition hardly exists — and when it does, the question of authenticity arises by itself.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage size guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage S size jerseys\u003c\/strong\u003e from the 70s absolutely do not correspond to current standards. The cuts of the time were more fitted, the fabrics less stretchy, and European size charts very different from today's norms. A vintage Erima S can correspond to a modern XS, or even a very near-fit cut for an M-sized torso depending on body types.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore any purchase, measure your chest circumference and compare it with the exact flat measurements of the jersey. If you want to wear it, be realistic about the size — if you collect it framed or under glass, the fitting is less critical. In any case, do not hesitate to contact us to obtain the precise measurements of the jersey: it is the only way to avoid unpleasant surprises with \u003cstrong\u003evintage textiles from the seventies\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eA \u003cstrong\u003elong-sleeved away jersey of Borussia Dortmund 1978-79\u003c\/strong\u003e branded Erima with the sponsor Die Continentale is a piece you don't come across every day. The market for \u003cstrong\u003evintage Bundesliga jerseys from the 70s\u003c\/strong\u003e is structurally undersupplied: few pieces have survived five decades of life, washes, moves. Each copy circulating is a godsend for the serious collector.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThere aren't many in this condition circulating — a 7\/10 on a 1979 jersey is still a great catch. Pieces from this era that are often found are either in very poor condition or questionable in terms of authenticity. Here, you have something solid, real, that holds up for a collector's display case or even for occasional wear by lovers of \u003cstrong\u003eretro German football\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Borussia_Dortmund\" target=\"_blank\" rel=\"nofollow noopener\"\u003eBorussia Dortmund — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — History of jerseys\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf BVB from the 70s and German football from that era speak to you, this piece clearly deserves its place in your collection — it's up to you to decide if you let it pass.\u003c\/p\u003e","brand":"Borussia Dortmund","offers":[{"title":"S","offer_id":53976079466771,"sku":"364565","price":399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_1978-79-BORUSSIA-DORTMUND-LONGSLEEVE-SHIRT-S-364565_1.jpg?v=1775192712","url":"https:\/\/supporterid.com\/en\/products\/1978-79-borussia-dortmund-longsleeve-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}