{"product_id":"1995-96-millwall-shirt","title":"Millwall Away Shirt Asics 1995-96 Vintage Cellnet","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eMillwall 1995-96 – The Asics away shirt from the Cellnet era, straight from The Den\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eMillwall, 1995-96 season, English First Division – and a \u003cstrong\u003evintage Asics away shirt\u003c\/strong\u003e that smells of The Den's concrete, standing terraces, and old-school English football, before everything became too clean, too commercial. The \u003cstrong\u003eCellnet\u003c\/strong\u003e sponsor on the chest, an unusual Japanese brand in British football at the time, a well-worn size S: this shirt is a raw fragment of the working class.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 1995-1996\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Millwall FC\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Away\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Asics\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e CELLNET\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e LITTLE PULLS – some small fabric snags, authentic wear of a \u003cstrong\u003eworn vintage shirt\u003c\/strong\u003e, not a shirt that spent thirty years under glass\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 1995-96, \u003cstrong\u003eMillwall FC\u003c\/strong\u003e played in the \u003cstrong\u003eFirst Division\u003c\/strong\u003e, the English second tier – what would today be called the Championship. The club was then going through a difficult transition period after the euphoria of the early 90s which had seen the Lions knocking on the door of the newly rebranded Premier League. The team fought, as always, with guts, in the spirit that has always defined this South-East London club: no frills, no glamour, just \u003cstrong\u003efighting football\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThe Den, inaugurated in 1993, was still brand new at that time – the real, new Den on Zampa Road in Bermondsey, built to replace the Old Den. Players like \u003cstrong\u003eUwe Rösler\u003c\/strong\u003e had haunted opposing defenses in those years, but it was primarily a generation of local warriors, discreet and effective professionals, who wore this shirt. The \u003cstrong\u003e1995-96 Millwall season\u003c\/strong\u003e symbolizes this English second division football: intense, physical, without a safety net.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched into this shirt\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eAsics and Millwall: an unexpected marriage\u003c\/strong\u003e\u003cbr\u003eThe Japanese brand Asics was little known in the world of British football kit manufacturers in the 90s – precisely what makes this shirt rare. While big clubs signed with Umbro, Adidas or Nike, Millwall chose its own path, always going against the grain.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eCellnet, the sponsor of the mobile revolution\u003c\/strong\u003e\u003cbr\u003eCellnet was then one of the first two mobile phone operators in the UK, a joint venture between BT and Securicor. Having this logo on a \u003cstrong\u003e90s English football shirt\u003c\/strong\u003e is like wearing a whole page of British telecommunications history – before smartphones changed everything.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eThe Den in Bermondsey, fortress of grassroots football\u003c\/strong\u003e\u003cbr\u003eThe New Den was then one of the most intimidating venues in all of English football – visitors knew it, and the Lions' home stats showed it season after season. This \u003cstrong\u003evintage Millwall away shirt\u003c\/strong\u003e is the symbol of this team that went looking for points far from familiar territory, with character.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is what players actually wore on the field – a fitted cut, technical fabric of the time, finishes from another generation. It's not the replica sold in the stadium shop for supporters: it's the real object, directly from the locker rooms or professional trade of the time, with all the density that implies.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one displays an \u003cstrong\u003e8\/10 condition\u003c\/strong\u003e with some small pulls on the fabric – \"little pulls\" as they say in English, those micro snags that show real life. No tears, no notable stains: it's a shirt that has lived without being destroyed, just like the club it represents.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage size guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage 90s shirts\u003c\/strong\u003e are cut according to the standards of the era – shorter, narrower, with a fit that has nothing to do with today's looser cuts. A vintage S typically corresponds to a slender build with narrow shoulders: don't assume that your current size in a modern brand matches this 1995 S.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore buying, take a tape measure and measure your chest circumference, shoulder width, and the bust length you need. Compare with the shirt's measurements if available, and if in doubt, do not hesitate to contact the shop directly. A \u003cstrong\u003ecollector's shirt\u003c\/strong\u003e should be wearable, not just displayed.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage Millwall shirts\u003c\/strong\u003e are rare on the market, and Asics versions even more so. This club didn't get the media coverage of the London giants – Arsenal, Chelsea, Tottenham – which means its shirts were less preserved, less sought after in the following years, and are therefore much harder to find in good condition today. This is exactly the profile of an \u003cstrong\u003eunderrated collector's shirt\u003c\/strong\u003e that increases in value as retro football fans dig deeper than the usual clubs.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eIn 8\/10 condition with only a few small pulls, there aren't many in this state still lingering in collections or flea markets. A well-preserved copy of an \u003cstrong\u003eAsics Millwall 1995-96 away shirt\u003c\/strong\u003e is the kind of piece you don't find twice. If you miss this one, the next one might take a while to show up.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Millwall_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eMillwall FC – Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive – History of shirts\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA – European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eThis shirt doesn't try to seduce – it's raw, honest, Millwall through and through. If that's what you're looking for, you already know what to do.\u003c\/p\u003e","brand":"Milwall","offers":[{"title":"S","offer_id":54010176995603,"sku":"351404","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_1995-96-MILLWALL-SHIRT-S-351404_4.jpg?v=1775428639","url":"https:\/\/supporterid.com\/en\/products\/1995-96-millwall-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}