{"product_id":"1996-97-real-madrid-shirt","title":"Real Madrid Away Jersey 1996-97 Kelme TEKA Vintage","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eReal Madrid Away Shirt 1996-97 — The Kelme Era, the season of Merengue revival\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eIn 1996-97, \u003cstrong\u003eReal Madrid\u003c\/strong\u003e began an ambitious reconstruction under Fabio Capello, and then Jupp Heynckes. This \u003cstrong\u003eKelme 1996-97 away shirt\u003c\/strong\u003e with \u003cstrong\u003eTEKA\u003c\/strong\u003e sponsor on the chest is exactly what players like \u003cstrong\u003eRoberto Carlos\u003c\/strong\u003e, \u003cstrong\u003eClarence Seedorf\u003c\/strong\u003e, and \u003cstrong\u003eRaúl\u003c\/strong\u003e wore during this pivotal period — before the Galácticos phenomenon, when the club was quietly rebuilding its future European dominance.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 1996-97\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Real Madrid\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Away\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Kelme\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e TEKA\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e LITTLE PULLS - authentic wear of a vintage worn shirt\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThe 1996-97 season was a crucial transitional period for \u003cstrong\u003eReal Madrid\u003c\/strong\u003e. The club sought to conquer Europe again after years of continental drought, and the pieces of the puzzle were gradually falling into place. This was the era when the Merengue management began to lay the foundations for the future, with ambitious recruits and a rediscovered team spirit. The \u003cstrong\u003eKelme away shirt\u003c\/strong\u003e perfectly embodies this in-between period — a bygone but incredibly exciting era to revisit.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eOn the field, \u003cstrong\u003eRaúl González\u003c\/strong\u003e already asserted his status as a technical leader, at just 19 years old. \u003cstrong\u003eRoberto Carlos\u003c\/strong\u003e had just arrived at the club after Euro 96 and began driving opposing defenders crazy with his wild runs down the left flank. And \u003cstrong\u003eClarence Seedorf\u003c\/strong\u003e, elegant and powerful in midfield, brought an undeniable international dimension. This group, with Hierro as a defensive leader and Míchel Salgado lurking nearby, was serious business.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this shirt\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eReal Madrid sets out to conquer Europe again\u003c\/strong\u003e\u003cbr\u003e\nAfter several seasons without the Champions League, the \u003cstrong\u003e1996-97 Real Madrid\u003c\/strong\u003e participated in the competition with the ambition of returning to the continental summit. The following season, with almost the same group, they would lift the Septima — but it was here, in 96-97, that the foundations were laid.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eRoberto Carlos and his legendary free-kick against Brazil (July 1997)\u003c\/strong\u003e\u003cbr\u003e\nTechnically outside the club season, but the myth of \u003cstrong\u003eRoberto Carlos\u003c\/strong\u003e took on a global dimension during the 1997 Confederations Cup. This left-back, straight from the Santiago Bernabéu, made headlines worldwide — and it was in this shirt that he trained and played his entire Madrid season.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eThe meteoric rise of Raúl\u003c\/strong\u003e\u003cbr\u003e\nIn 1996-97, \u003cstrong\u003eRaúl\u003c\/strong\u003e confirmed that he was not a one-off surprise but THE great striker for Real for the coming decade. His chemistry with Fernando Morientes, who was just emerging at the time, heralded a formidable attack for the following seasons.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is not a factory-produced retail item with a new tag. It is a piece produced at the time to be worn — in matches, during training, or sold in official stores of the era — with the finishes, fabrics, and printing techniques corresponding to the season in question. The difference with a modern replica or reproduction is felt in the touch, seen in the stitching details, and in the authenticity of the \u003cstrong\u003eKelme\u003c\/strong\u003e and \u003cstrong\u003eTEKA\u003c\/strong\u003e markings.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis shirt is in \u003cstrong\u003e8\/10 condition with some small pulls (little pulls)\u003c\/strong\u003e — signs of life that prove this piece existed, that it lived through the true era. No holes, no major discoloration, no structural damage: just the honest patina of a \u003cstrong\u003eReal Madrid collector's shirt\u003c\/strong\u003e that has endured almost three decades without suffering too much.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage sizing guide\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThe \u003cstrong\u003esizing of 90s vintage shirts\u003c\/strong\u003e does not correspond to current standards. A 1996 L from \u003cstrong\u003eKelme\u003c\/strong\u003e often corresponds to a modern M, sometimes even an S depending on your body type. The cuts were more fitted, the frames narrower, without the elasticity technologies found in contemporary shirts. If you hesitate between two sizes, always take one size up compared to your modern habit.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore confirming your order, take a measuring tape and measure your chest circumference and shoulder length. Then compare with the flat measurements of the shirt — most reputable resellers provide them. A poorly fitted vintage shirt is a piece worn incorrectly; a shirt of the right size is an object that comes back to life with each wear.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eReal Madrid Kelme shirts\u003c\/strong\u003e are among the most sought-after pieces of \u003cstrong\u003eSpanish vintage football\u003c\/strong\u003e. Kelme only equipped Real Madrid for a very short period, which makes each existing copy all the rarer on the secondary market. You are not buying a generic shirt — you are getting your hands on a precise slice of the history of the world's most successful club, at a pivotal time when the sporting project was being rebuilt piece by piece before exploding onto the European scene.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eAnd in 8\/10 condition, frankly, there aren't many in that state still floating around the market. Good condition \u003cstrong\u003e1996-97 Real Madrid away shirts\u003c\/strong\u003e have become absolute rarities — the majority of what circulates has much more marked defects than simple little pulls. This one is an almost intact window into a bygone era.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Real_Madrid_CF\" target=\"_blank\" rel=\"nofollow noopener\"\u003eReal Madrid - Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive - History of shirts\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.laliga.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eLa Liga - Official site\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA - European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf late 90s Real Madrid made an impression on you, this shirt already belongs to you — you know it very well.\u003c\/p\u003e","brand":"Real Madrid","offers":[{"title":"L","offer_id":53941081571603,"sku":"328486","price":249.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53941081604371,"sku":"334940","price":49.99,"currency_code":"EUR","in_stock":true},{"title":"XL. BOYS","offer_id":53941081637139,"sku":"198848","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_1996-97-REAL-MADRID-SHIRT-L-328486_1.jpg?v=1774761567","url":"https:\/\/supporterid.com\/en\/products\/1996-97-real-madrid-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}