{"product_id":"1998-99-millwall-football-league-trophy-final-shirt","title":"Millwall 1998-99 Asics Football League Trophy Final vintage shirt","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eMillwall 1998-99 – The Asics Football League Trophy Final Shirt, Collector's Edition\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eWembley, April 1999. \u003cstrong\u003eMillwall FC\u003c\/strong\u003e faced Wigan Athletic in the \u003cstrong\u003eFootball League Trophy Final\u003c\/strong\u003e – formerly the Associate Members' Cup, then known as the Auto Windscreens Shield. This \u003cstrong\u003e1998-99 Asics home shirt\u003c\/strong\u003e was worn by the Lions during their cup run, featuring a rather unexpected sponsor: \u003cstrong\u003eThe Weather LiveTV in Norwegian\u003c\/strong\u003e, one of the most memorable and quirky sponsorships in late 90s English football.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt Details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 1998-99\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Millwall FC\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Home\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Asics\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e THE WEATHER LIVETV IN NORWEGIAN\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 9\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e SPONSOR: THE WEATHER LIVETV IN NORWEGIAN – authentic wear of a vintage worn shirt, exceptional overall condition for a piece from this era\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat This Shirt Represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 1998-99, \u003cstrong\u003eMillwall FC\u003c\/strong\u003e was playing in the \u003cstrong\u003eFootball League Second Division\u003c\/strong\u003e – the equivalent of today's League One – under manager \u003cstrong\u003eKeith Stevens\u003c\/strong\u003e, a club legend who spent his entire career at The Den. The club was going through a rebuilding period after difficult years, aiming to regain the heights of English football they had almost reached a few seasons prior. \u003cstrong\u003eThe New Den\u003c\/strong\u003e, inaugurated in 1993, was now the stage for matches played in front of some of the most passionate and loyal supporters in English football.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThat season, the \u003cstrong\u003eLions of South Bermondsey\u003c\/strong\u003e squad included solid players forged in the lower English divisions. Names like \u003cstrong\u003eNeil Harris\u003c\/strong\u003e, a homegrown striker who would become an absolute club legend, were part of the adventure. The \u003cstrong\u003eFootball League Trophy\u003c\/strong\u003e – rebranded as the Auto Windscreens Shield that season – represented a real opportunity for League One and Two clubs to experience a final at Wembley, and Millwall didn't miss the chance to make the trip.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments Etched in This Shirt\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe 1999 Football League Trophy Final – Millwall vs Wigan Athletic\u003c\/strong\u003e\u003cbr\u003e\nThis is THE reason for this specific shirt's existence. \u003cstrong\u003eWembley Stadium, April 18, 1999\u003c\/strong\u003e: Millwall faced Wigan Athletic in the final of the \u003cstrong\u003eAuto Windscreens Shield\u003c\/strong\u003e. Wigan won the match, but the mere fact of having participated remains etched in the memories of Lions supporters.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe most WTF sponsor in English football history\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eLiveTV\u003c\/strong\u003e – a British cable channel launched by the Mirror Group – was known for broadcasting quirky content, including weather reports presented by bikini-clad hostesses… in Norwegian. Sponsoring Millwall's home shirt with the inscription \u003cstrong\u003e\"The Weather LiveTV in Norwegian\"\u003c\/strong\u003e was a marketing decision from an era when English football had not yet been completely sanitised by the Premier League era. A historical document in itself.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eAsics and Millwall – a rare partnership in English football\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eAsics\u003c\/strong\u003e is not a brand typically associated with British football, and this is precisely what makes this shirt rare on the \u003cstrong\u003evintage football shirt\u003c\/strong\u003e market. The Japanese brand then outfitted a few English lower league clubs, producing shirts with cuts and finishes characteristic of the late 90s, far removed from the standardised productions of major brands.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs. Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is one that was actually produced to be worn – on the field or in the stands – at the corresponding time. Not a modern reproduction, not a reprint: an item manufactured in 1998-99, with the materials, flocking techniques, and finishes of the era. It is this authenticity that makes all the difference for a \u003cstrong\u003eretro shirt collector\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one displays a \u003cstrong\u003e9\/10 condition\u003c\/strong\u003e, which is remarkable for a shirt over 25 years old. The embroideries and prints are intact, the fabric retains its original structure. The \u003cstrong\u003eLiveTV Norwegian Weather\u003c\/strong\u003e sponsor is perfectly legible – and that's a detail that will make any enthusiast who stumbles upon it in your collection do a double-take.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage Sizing Guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage shirts from the 90s\u003c\/strong\u003e are cut smaller than current standards – it was a different era, a different cut, a different relationship to the body. A \u003cstrong\u003evintage size M\u003c\/strong\u003e often corresponds to a modern S in terms of body length, although shoulder measurements can vary by brand. \u003cstrong\u003eAsics\u003c\/strong\u003e generally followed European standards of the time, with a fairly fitted cut.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore ordering, measure your chest width flat in centimeters and compare it with the actual shirt measurements if available. As a general rule, plan to take one size up from what you usually wear if you want modern comfort, or stick with M if you want to wear it fitted as it was back then. If in doubt, do not hesitate to contact us – we are here to help.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy Have It in Your Collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThis shirt combines several rarity factors that make it a \u003cstrong\u003eprime collector's item\u003c\/strong\u003e. First, it's a \u003cstrong\u003efinal shirt\u003c\/strong\u003e – the 1999 Football League Trophy Final – which gives it a special status even in the world of lower-league English club shirts. Second, the \u003cstrong\u003eLiveTV Norwegian Weather\u003c\/strong\u003e sponsor is probably one of the most iconoclastic ever printed on a football shirt, and collectors of atypical pieces know this very well. Finally, \u003cstrong\u003eAsics on an English club\u003c\/strong\u003e is in itself a combination that is almost no longer seen on the market.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eIn \u003cstrong\u003e9\/10 condition\u003c\/strong\u003e, this shirt is in a state that is becoming increasingly rare for pieces from the late 90s. Most of the examples still in circulation are either faded, have peeled sponsors, or fabric defects. There aren't many in this condition on the market – and those that exist don't last long in the display case.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo Learn More\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Millwall_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eMillwall FC – Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive – Shirt History\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA – European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you're looking for a piece that tells a real story – a club with character, a final, a sponsor that no longer exists anywhere else – this Millwall 1998-99 shirt ticks all the boxes. It's up to you if you let it pass you by.\u003c\/p\u003e","brand":"Milwall","offers":[{"title":"M","offer_id":54010177126675,"sku":"340299","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_1998-99-MILLWALL-FOOTBALL-LEAGUE-TROPHY-FINAL-SHIRT-M-340299_1.jpg?v=1775428644","url":"https:\/\/supporterid.com\/en\/products\/1998-99-millwall-football-league-trophy-final-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}