{"product_id":"1999-00-fulham-shirt","title":"Fulham Away Shirt Adidas 1999-2000 Vintage - Demon Internet","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eFulham FC 1999-2000 — The Adidas away shirt of the historic promotion\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eIn \u003cstrong\u003e1999-2000\u003c\/strong\u003e, Fulham was not yet the Premier League club everyone would come to know a few years later. It was a club undergoing a meteoric rise, fueled by Mohamed Al-Fayed's money and a team built to battle it out in the \u003cstrong\u003eFirst Division\u003c\/strong\u003e. This \u003cstrong\u003eAdidas Fulham away shirt from the 1999-2000 season\u003c\/strong\u003e, emblazoned with the sponsor \u003cstrong\u003eDemon Internet\u003c\/strong\u003e, is a direct witness to a pivotal era in the Cottagers' history.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 1999-2000\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Fulham FC\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Away\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Adidas\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e DEMON INTERNET\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e LITTLE PULLS — authentic wear of a vintage worn shirt\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThe \u003cstrong\u003e1999-2000\u003c\/strong\u003e season is quite simply one of the most important in \u003cstrong\u003eFulham FC\u003c\/strong\u003e's modern history. The club, then in the \u003cstrong\u003eFirst Division\u003c\/strong\u003e — the equivalent of the current Championship —, absolutely blew away the competition to win the division title and secure direct promotion to the \u003cstrong\u003ePremier League\u003c\/strong\u003e. Under the guidance of \u003cstrong\u003eJean Tigana\u003c\/strong\u003e, who arrived at Craven Cottage with a reputation as a builder, Fulham played clean, ambitious football, which contrasted with the usual roughness of the English second division. A golden age was dawning, and this shirt is one of its most direct artifacts.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eOn the pitch, the Cottagers could count on an armada of quality players, recruited thanks to \u003cstrong\u003eAl-Fayed\u003c\/strong\u003e's massive investments. \u003cstrong\u003eLouis Saha\u003c\/strong\u003e, on loan from Metz that season, began to show the extent of his goal-scoring talent. \u003cstrong\u003eSteve Finnan\u003c\/strong\u003e, a solid and reliable right-back, embodied the tactical seriousness desired by Tigana. And in midfield, \u003cstrong\u003eLee Clark\u003c\/strong\u003e and \u003cstrong\u003eJohn Collins\u003c\/strong\u003e provided the balance and leadership necessary to last through an exhausting 46-match season. This close-knit team fully deserved its title.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this shirt\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe 1999-2000 First Division title\u003c\/strong\u003e\u003cbr\u003eFulham finished champions of the division with a comfortable lead, confirming that the Al-Fayed project was not just a flash in the pan. It was the first time in decades that the club had returned to the top flight of English football — a moment every Cottagers fan has etched in their memory.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe Jean Tigana era at Craven Cottage\u003c\/strong\u003e\u003cbr\u003eThe French coach arrived with his ideas, his pressing, his possession-based football — and it worked immediately. In less than a year, he transformed Fulham into a winning machine, and laid the foundations for a team that would play in Europe a few years later.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eDemon Internet, iconic sponsor of the dot-com bubble\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003eDemon Internet\u003c\/strong\u003e logo on the chest of this shirt is an absolutely fascinating marker of its era. At the height of the explosion of consumer internet and the speculative bubble of tech stocks, this pioneering British internet service provider sponsored a rapidly ascending football club — two parallel trajectories, two symbols of a particularly feverish turn of the millennium.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e like this one is an item made for play, not for a display case in a sports store. The cuts, the materials, the finishes — everything is designed for the pitch. At that time, \u003cstrong\u003eAdidas\u003c\/strong\u003e produced shirts with specific technical fabrics, collar constructions, and embroideries that no longer exist in current productions. An authentic piece from this generation is an item in its own right, not a mass-market copy.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one shows a \u003cstrong\u003econdition of 8\/10\u003c\/strong\u003e with some small fabric pulls — \"little pulls\" that testify to a real life, a shirt that existed beyond a hanger. Nothing structural, nothing that visually degrades the piece from a distance. For a \u003cstrong\u003e25-year-old collector's shirt\u003c\/strong\u003e, it's frankly a beautiful copy — clean, worn with respect.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage size guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage sizes from the late 1990s\u003c\/strong\u003e do not correspond to current standards. An Adidas L from that era often fits like a modern M, sometimes even between M and L depending on body shapes. The cuts were more fitted, shorter in the torso, with less ample sleeves. Never rely solely on the label — that's the number one rule of \u003cstrong\u003evintage football shirts\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore you buy, take a tape measure and measure your chest flat, as well as the desired length of the garment. Compare these measurements with those you can request for this specific shirt. Two minutes of precaution is the guarantee of not ending up with a superb piece that doesn't fit your shoulders.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eA \u003cstrong\u003eFulham 1999-2000 away shirt\u003c\/strong\u003e is a piece you don't come across every day in the \u003cstrong\u003evintage football\u003c\/strong\u003e market. Fulham was never a club that filled the display cases of major collectors — and that's precisely why its shirts from this era are sought after by those who truly know. The Demon Internet sponsor adds an extra layer of rarity: it's a logo that no longer exists, a vanished brand, a fragment of economic and cultural history as much as sporting history. This kind of piece, at the intersection of football, internet history, and a Premier League promotion, is exactly what the most discerning \u003cstrong\u003evintage shirt collectors\u003c\/strong\u003e are looking for.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eAnd in this condition — \u003cstrong\u003e8\/10, only little pulls\u003c\/strong\u003e — frankly, there aren't many left on the market in this state. Twenty-five years after its manufacture, it still holds up well. It's the kind of shirt you proudly pull out of a box to show to people who understand, and which invariably elicits a \"holy shit, where did you find that?\".\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fulham_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFulham FC — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — History of shirts\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you're building a serious collection around English football from the 1990s-2000s, this Fulham 1999-2000 Adidas is a box to tick — not because you have to have it, but because it deserves to be there.\u003c\/p\u003e","brand":"New in","offers":[{"title":"L","offer_id":54028815696147,"sku":"372637","price":149.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_1999-00-FULHAM-SHIRT-L-372637_1.jpg?v=1775687331","url":"https:\/\/supporterid.com\/en\/products\/1999-00-fulham-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}