{"product_id":"2010-11-acf-fiorentina-shirt","title":"Fiorentina Home Lotto 2010-11 Vintage Collector Jersey","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eFiorentina 2010-11 Lotto Jersey — La Viola in the Mihajlovic Era\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003e2010-2011 season, Florence. \u003cstrong\u003eFiorentina\u003c\/strong\u003e embarked on a new cycle under Sinisa Mihajlovic, with a team built to challenge the big clubs. This \u003cstrong\u003evintage Lotto home jersey\u003c\/strong\u003e of La Viola carries the essence of the Artemio Franchi, Tuscan derbies, and European nights on the banks of the Arno.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eJersey details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 2010-2011\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e ACF Fiorentina\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Home\u003cbr\u003e\n\u003cstrong\u003eKit manufacturer:\u003c\/strong\u003e Lotto\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e PULLS, SPOTS — authentic wear of a worn vintage jersey\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e M\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this jersey represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThe 2010-2011 season was a pivotal period in \u003cstrong\u003eFiorentina's\u003c\/strong\u003e recent history. The Florentine club, always ambitious despite the financial turbulence affecting Italian football at the beginning of the decade, sought to re-establish itself among the top teams in \u003cstrong\u003eSerie A\u003c\/strong\u003e. Mihajlovic, a fiery character on the bench, instilled a warrior spirit in a team that was not short on character. It is this energy that this \u003cstrong\u003evintage Lotto jersey\u003c\/strong\u003e has absorbed.\u003c\/p\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eThis squad featured high-caliber players. \u003cstrong\u003eStevan Jovetić\u003c\/strong\u003e, a young Montenegrin prodigy, delighted the Franchi with his dribbles and superior technique. \u003cstrong\u003eAlberto Gilardino\u003c\/strong\u003e, an experienced striker, brought his goal-scoring prowess to the penalty area. In defense, \u003cstrong\u003eDario Dainelli\u003c\/strong\u003e and \u003cstrong\u003eManuel Pasqual\u003c\/strong\u003e held the fort, loyal to the Viola cause. And then there was \u003cstrong\u003eRiccardo Montolivo\u003c\/strong\u003e, an elegant midfielder who distributed the play with disconcerting ease — a player who embodied the beautiful Tuscan football all by himself.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched into this jersey\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eJovetić, the jewel of the Franchi\u003c\/strong\u003e\u003cbr\u003e\nThis season, the Montenegrin definitively confirmed that he was one of the most exciting players in Serie A. His performances at the \u003cstrong\u003eStadio Artemio Franchi\u003c\/strong\u003e thrilled the crowd and made major European clubs, who were closely watching, salivate.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe European campaign\u003c\/strong\u003e\u003cbr\u003e\nFiorentina participated in the \u003cstrong\u003eEuropa League\u003c\/strong\u003e this season, an opportunity for the Viola to compete against the best teams on the continent. These European clashes gave the Lotto home jersey an additional dimension, beyond the sole framework of Serie A.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eThe unique atmosphere of the Franchi\u003c\/strong\u003e\u003cbr\u003e\nThere are stadiums like this, classified as historical monuments, where every match is a unique experience. The \u003cstrong\u003eArtemio Franchi\u003c\/strong\u003e, with its unique architecture designed by Pier Luigi Nervi, gives every home game a special flavor. This jersey vibrated in that setting.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eA \u003cstrong\u003evintage authentic jersey\u003c\/strong\u003e is fundamentally different from a modern replica or a retro manufactured for the collector's market. The authentic from that era is the original cut, the materials used at that precise moment, the finishes specific to the kit manufacturer — here \u003cstrong\u003eLotto\u003c\/strong\u003e, a historic Italian brand that proudly dressed La Viola. It's an object of its time, not a reproduction.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one is rated \u003cstrong\u003e8\/10\u003c\/strong\u003e with some visible pulls and spots — that's complete honesty. These small marks are proof that it has lived, that it has been worn, that it hasn't spent its life in a display case. A perfect jersey in 2025 arouses suspicion. This one has real history on it.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage sizing guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage sizes from the 2010s\u003c\/strong\u003e — and even more so for Italian cuts — are generally more fitted than current standards. A size M from that era from \u003cstrong\u003eLotto\u003c\/strong\u003e often corresponds to a current S\/M in contemporary brands. Italian football of that period favored fitted cuts, close to the body, in contrast to the loose cuts of British football of the same era.\u003c\/p\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eBefore buying, measure your chest circumference and compare it with the flat measurements of the jersey. As a general rule, allow for 2 to 5 cm of ease depending on your body type. If you are used to modern sizes and wear a current M, this jersey might be a bit tight — anticipate and check the precise measurements available on the product sheet.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eFiorentina\u003c\/strong\u003e is one of the most distinctive clubs in Italy. Its history, its passion, its city — Florence is no small matter — make it one of the most sought-after clubs by \u003cstrong\u003ecollectors of vintage Serie A jerseys\u003c\/strong\u003e. And jerseys made by \u003cstrong\u003eLotto\u003c\/strong\u003e are becoming increasingly difficult to find, as the Paduan equipment manufacturer has lost ground over the years to American and German giants. A Fiorentina x Lotto jersey in good condition is a rare piece.\u003c\/p\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eWith an \u003cstrong\u003e8\/10 despite the pulls and spots\u003c\/strong\u003e, this is a jersey that has lived but is still holding up. There aren't many in this condition still floating around on the market — most authentic jerseys from this period are either in poor condition or tucked away in private collections that are no longer active. If La Viola speaks to you, now is the time to act.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/ACF_Fiorentina\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFiorentina - Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — Jersey History\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you're a Viola fan or an admirer of Italian football from the 2010s, this Lotto jersey has everything — authenticity, history, and that patina that only time can bestow. It's up to you.\u003c\/p\u003e","brand":"Fiorentina","offers":[{"title":"M","offer_id":54010476921107,"sku":"322502","price":49.99,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54010476953875,"sku":"280049","price":59.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_2010-11-ACF-FIORENTINA-SHIRT-M-322502_1.jpg?v=1775452965","url":"https:\/\/supporterid.com\/en\/products\/2010-11-acf-fiorentina-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}