{"product_id":"2010-11-lincoln-city-shirt","title":"Lincoln City 2010-11 Umbro Vintage Shirt - Size S","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eLincoln City 2010-11 Shirt — Umbro \u0026amp; GOCAR MOTORSUPERSTORE, real grassroots football\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eFor the 2010-11 season, \u003cstrong\u003eLincoln City FC\u003c\/strong\u003e played in the Conference National — the fifth tier of English football — and Umbro dressed the Imps in this \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e proudly displaying the \u003cstrong\u003eGOCAR MOTORSUPERSTORE\u003c\/strong\u003e logo on the chest. A piece of grassroots football, without the glitz, without the Champions League, but with a soul that shirts from top clubs will never have.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 2010-2011\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Lincoln City FC\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Umbro\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e GOCAR MOTORSUPERSTORE\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e SPOTS, LITTLE PULLS, USED PRINTINGS — authentic wear of a worn vintage shirt, one that has lived and shows it without hiding.\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 2010-11, \u003cstrong\u003eLincoln City\u003c\/strong\u003e was a club with one foot firmly rooted in the reality of English non-league football. The Imps were then playing in the \u003cstrong\u003eConference National\u003c\/strong\u003e, the fifth division that serves as a purgatory for England's historic clubs — too good to sink into anonymity, not yet consistent enough to return to the Football League. \u003cstrong\u003eSincil Bank\u003c\/strong\u003e, their long-standing stadium, remained a popular stronghold where football was played at ground level, with real supporters and real emotions, without the theatricality of modern football's big names.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eIt was a period of rebuilding and patience for the Lincolnshire club. The Imps had left the Football League in 2011, after years of struggle, marking a painful break with over a century of presence in the professional divisions. \u003cstrong\u003eUmbro\u003c\/strong\u003e, a historic English football kit manufacturer, still dressed the club at that time with the artisanal seriousness that characterized the double-diamond brand before Adidas bought it — a partnership between two entities of grassroots football, modest and sincere.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this shirt\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe Conference National, the level of survival\u003c\/strong\u003e\u003cbr\u003e\nPlaying in the Conference National means playing every weekend for the very existence of your club. Lincoln City, founded in 1884, wore this shirt during a season where every point counted double, where the stakes went far beyond mere sporting performance.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eSincil Bank, the popular fortress\u003c\/strong\u003e\u003cbr\u003e\nBehind every home game played in this \u003cstrong\u003eUmbro Lincoln City shirt\u003c\/strong\u003e, there were the loyal fans of Sincil Bank — a knowledgeable crowd, accustomed to the battles at the bottom of the English league, not there for the spectacle but for their club. These supporters never give up.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eGOCAR MOTORSUPERSTORE, a local sponsor through and through\u003c\/strong\u003e\u003cbr\u003e\nNo multinational, no big international brand on this shirt — just a local partner, a local Lincolnshire sponsor, which makes this \u003cstrong\u003evintage collector's shirt\u003c\/strong\u003e even more rooted in the reality of local football. That's the authentic identity of clubs in this division.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is one that was made to be worn on a pitch or in the stands, not to be hung on a hanger in a store. The cuts are different, the fabrics are different, and above all, the finishes tell a precise era — here, the typical textile work of \u003cstrong\u003eUmbro in the early 2010s\u003c\/strong\u003e, with its own characteristics that reproductions never quite achieve.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one displays an \u003cstrong\u003e8\/10\u003c\/strong\u003e condition with spots, some small pulls in the fabric, and slightly worn printings — exactly what you'd expect from a shirt that has been worn and lived in, not a shirt straight out of a vacuum-sealed box. It's this honest wear that proves its authenticity: a fake doesn't age like that.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage size guide\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage Umbro sizes\u003c\/strong\u003e from this era fit significantly differently from current standards. A \u003cstrong\u003esize S\u003c\/strong\u003e from 2010-11 generally corresponds to a more fitted physique than a modern S — the cuts were less oversized, the reference models were not the same. Don't rely on your usual label without checking.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore buying, get out the tape measure: take your chest circumference and compare it with the flat measurements of the shirt. For a \u003cstrong\u003evintage size S shirt\u003c\/strong\u003e, generally expect between 48 and 52 cm (19 to 20.5 inches) chest width flat — or 96 to 104 cm (38 to 41 inches) chest circumference. If in doubt, don't hesitate to contact us; we prefer you to be sure before confirming your order.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eConference National club shirts\u003c\/strong\u003e are among the rarest to find in good condition — small clubs print less, distribute less, and the examples that survive more than ten years in decent condition are a minority. An \u003cstrong\u003eUmbro Lincoln City 2010-11 shirt\u003c\/strong\u003e with GOCAR sponsor is an absolute niche item for collectors interested in \u003cstrong\u003eEnglish non-league football\u003c\/strong\u003e, a segment on the rise in the world of \u003cstrong\u003evintage collector shirts\u003c\/strong\u003e. Great collections are not built only with Liverpool or Manchester shirts — they are also built with these discreet gems that tell another facet of football.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eWith an \u003cstrong\u003e8\/10\u003c\/strong\u003e condition, this shirt clearly holds up: visible, presentable, wearable. The signs of wear are light and expected for an authentic item of this age — there aren't many in this condition on the market, believe us. The window to find one like this closes a little more each year.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Lincoln_City_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eLincoln City F.C. — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — Shirt History\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you're looking for a \u003cstrong\u003evintage English shirt\u003c\/strong\u003e that's off the beaten track and has a real grassroots story behind it, this one ticks all the boxes. Your move.\u003c\/p\u003e","brand":"Lincoln City","offers":[{"title":"S","offer_id":54011615019283,"sku":"279509","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_2010-11-LINCOLN-CITY-SHIRT-S-279509_8.png?v=1775491654","url":"https:\/\/supporterid.com\/en\/products\/2010-11-lincoln-city-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}