{"product_id":"2010-11-olympique-marseille-lucho-shirt","title":"OM Away Jersey 2010-11 Adidas Lucho Vintage — 8\/10","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eOM 2010-11 Adidas Away Shirt — The Lucho Edition, when Marseille dreamt even bigger\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eThe \u003cstrong\u003e2010-11 Olympique de Marseille\u003c\/strong\u003e season is the one that followed their French championship title, with a club aiming to confirm its status and establish itself in Europe. This \u003cstrong\u003eAdidas away shirt with LUCHO flocking\u003c\/strong\u003e — the nickname of Luis Gonzalez, a discreet legend of the Vélodrome — is a piece of fabric that embodies the tension of big away matches, with the \u003cstrong\u003eBetclic\u003c\/strong\u003e sponsor emblazoned across the chest, marking a pivotal era in OM's recent history.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 2010-2011\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Olympique de Marseille\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Away\u003cbr\u003e\n\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Adidas\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e BETCLIC\u003cstrong\u003e\u003cbr\u003e\nFlocking:\u003c\/strong\u003e LUCHO (nickname of Luis Gonzalez)\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e XL Boys\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e SLIGHTLY USED PRINTINGS, SPOTS — authentic wear of a \u003cstrong\u003eworn vintage shirt\u003c\/strong\u003e, a trace of real life on the field or in the stands\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 2010-11, \u003cstrong\u003eOlympique de Marseille\u003c\/strong\u003e was fresh off a Ligue 1 triumph — their first championship title since 1992 — and approached the season with clear ambitions on two fronts. The Marseille club aimed for national confirmation and a serious European campaign, with a team built to last. It was a period of relative technical stability, a coherent squad, and a clear tactical identity under \u003cstrong\u003eDidier Deschamps\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThe squad featured names that still thrill supporters: \u003cstrong\u003eSamir Nasri\u003c\/strong\u003e had already left, but \u003cstrong\u003eLoïc Rémy\u003c\/strong\u003e, \u003cstrong\u003eAndré-Pierre Gignac\u003c\/strong\u003e, \u003cstrong\u003eBenoît Cheyrou\u003c\/strong\u003e, \u003cstrong\u003eStéphane Mbia\u003c\/strong\u003e, and of course \u003cstrong\u003eLucho Gonzalez\u003c\/strong\u003e carried the collective project. This Argentine midfielder, who arrived in 2008, had become the soul of Marseille's play — technical, generous, capable of making a difference in big games. Seeing his nickname on this away shirt brings back a whole playing identity.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this shirt\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eThe return to the Champions League after years of absence\u003c\/strong\u003e\u003cbr\u003e\nStrong from their championship title, OM returned to the \u003cstrong\u003e2010-11 Champions League\u003c\/strong\u003e with the desire to make an impression. Away matches in this competition, wearing this same Adidas shirt sponsored by Betclic, represented a sporting challenge and a renewed European visibility for the club.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eLucho Gonzalez, the midfield general\u003c\/strong\u003e\u003cbr\u003e\nOn this shirt, it's his nickname that's flocked — not his surname, his \u003cem\u003enickname\u003c\/em\u003e. That says it all about what \u003cstrong\u003eLuis Gonzalez\u003c\/strong\u003e represented for the Vélodrome: a player adopted, almost naturalized Marseillais. A defensive and playmaking midfielder, he embodied serious football, the kind you don't always see but without which nothing works.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eDidier Deschamps and the construction of a solid OM\u003c\/strong\u003e\u003cbr\u003e\nThe 2010-11 season is also when \u003cstrong\u003eDeschamps\u003c\/strong\u003e continued his work of structuring the club, imposing a defensive rigor and collective discipline that contrasted with the previous years of instability. A shirt from this period is a testament to an OM that had regained a strong identity, far from the institutional chaos of the 2000s.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is fundamentally different from an official store replica. It's the version actually worn — period-specific Adidas technical fabric, meticulous finishes, heat-applied or embroidered flocking depending on the model, a fit adjusted to the standards of players or premium supporters from the early decade. When you hold it, you feel it's real material, not a cheap copy.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one shows an \u003cstrong\u003e8\/10 condition\u003c\/strong\u003e, which in the world of \u003cstrong\u003evintage collector shirts\u003c\/strong\u003e, is honest and very real: slightly used printings, a few small spots. Nothing that disfigures the shirt, everything that confirms it's not an item fresh out of a blister-packed warehouse — it's a shirt that has lived, and that commands respect.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage size guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eAdidas sizes from the 2010s\u003c\/strong\u003e — and even more so \"Boys\" cuts — systematically run smaller than what we're used to today. An \u003cstrong\u003eXL Boys\u003c\/strong\u003e corresponds to a large size child\/junior cut, which for an adult generally approximates an S or M depending on your build. Never rely solely on the label for a vintage shirt.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore ordering, grab a tape measure: measure your chest circumference and compare with the flat measurements of the shirt if available. For an XL Boys Adidas from this era, expect a chest width of about 44-46 cm flat. This is the golden rule to avoid unpleasant surprises — a \u003cstrong\u003ewell-fitting vintage shirt\u003c\/strong\u003e is incomparable.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eOM 2010-11 away shirt with Lucho flocking\u003c\/strong\u003e is a piece that combines several rarity factors: a pivotal season in the club's recent history, an Adidas manufacturer at its technical best, flocking with an emblematic player's nickname rather than the official name — this type of authentic detail is becoming increasingly rare on the \u003cstrong\u003eMarseille collector's shirt\u003c\/strong\u003e market. Junior\/boys items with player flocking are even less common than adult ones.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThere aren't many in this condition on the market. An 8\/10 with slight wear on the printings is the level of a shirt that has had a life without being destroyed — exactly what you look for when building a serious collection of \u003cstrong\u003evintage football shirts\u003c\/strong\u003e. Not the pristine, unworn shirt (uninteresting), not the damaged rag (unusable): the sweet spot for the discerning collector.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Olympique_de_Marseille\" target=\"_blank\" rel=\"nofollow noopener\"\u003eOlympique de Marseille — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — History of football kits\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.ligue1.fr\" target=\"_blank\" rel=\"nofollow noopener\"\u003eLigue 1 — Official website\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you're an OM fan or simply an admirer of \u003cstrong\u003equality vintage Adidas shirts\u003c\/strong\u003e, this Lucho 2010-11 piece ticks all the boxes — the era, the player, the rarity. It's up to you to decide if you let it slip away.\u003c\/p\u003e","brand":"Marseille","offers":[{"title":"XL. BOYS","offer_id":53981032513811,"sku":"349656","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_2010-11-OLYMPIQUE-MARSEILLE-LUCHO-SHIRT-XL-BOYS-349656_4.jpg?v=1774776652","url":"https:\/\/supporterid.com\/en\/products\/2010-11-olympique-marseille-lucho-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}