{"product_id":"2010-11-reading-f-c-longsleeve","title":"Reading FC 2010-11 Home Long Sleeve Puma Vintage Shirt","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eReading FC 2010-11 Home Long-Sleeve Jersey — Puma x Waitrose, the Royals' Winter in the Championship\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eThe 2010-11 season saw Reading FC battling in the trenches of the \u003cstrong\u003eEnglish Championship\u003c\/strong\u003e under newly appointed manager Brian McDermott. This \u003cstrong\u003ePuma long-sleeve home jersey\u003c\/strong\u003e with the \u003cstrong\u003eWaitrose\u003c\/strong\u003e sponsor emblazoned on the chest was the Royals' battle uniform in one of Europe's most demanding leagues — where every point is hard-won, week after week.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eJersey Details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 2010-2011\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Reading FC\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Home — long-sleeve\u003cbr\u003e\n\u003cstrong\u003eKit Manufacturer:\u003c\/strong\u003e Puma\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e Waitrose\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e SLIGHTLY USED PRINTINGS — authentic wear of a worn vintage jersey, markings show natural slight fatigue, proof that this jersey has a history\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat This Jersey Represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eIn 2010-11, \u003cstrong\u003eReading FC\u003c\/strong\u003e was going through a pivotal period in its history. The Berkshire club, relegated from the Premier League in 2008 after two seasons in the top flight, was undergoing reconstruction at the Madejski Stadium. \u003cstrong\u003eBrian McDermott\u003c\/strong\u003e, promoted to head coach in December 2009 after starting as an assistant, began to impose his style and demands on a squad that believed in its chances of promotion. The \u003cstrong\u003e2010-11 Championship\u003c\/strong\u003e was a fierce league where the Royals were still finding their feet, but where the foundations for a great adventure were being laid.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eOn the pitch, players like \u003cstrong\u003eShane Long\u003c\/strong\u003e, a combative Irish striker formidable in tight spaces, and \u003cstrong\u003eJimmy Kébé\u003c\/strong\u003e, the Malian dribbler with lightning-fast legs, drove Reading's attacks. \u003cstrong\u003eAlex Pearce\u003c\/strong\u003e in defense and the loyal \u003cstrong\u003eNoel Hunt\u003c\/strong\u003e contributed to the collective identity of a cohesive locker room. It was that season that McDermott's work truly began to show — the following season, 2011-12, would be the Championship title year and the return to the Premier League. This long-sleeve jersey is therefore from the preparation season, the one where everything was built in the shadows.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments Etched into This Jersey\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eBrian McDermott Takes the Reins — December 2009, effects felt throughout the 2010-11 season\u003c\/strong\u003e\u003cbr\u003eHaving taken charge of the team just a few months before this season, McDermott instilled a culture of hard work and solidarity that would transform Reading. It was in this jersey that his principles began to bear fruit match after match at Madejski.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eShane Long, Pressing Personified\u003c\/strong\u003e\u003cbr\u003eThe Irish international is one of the most representative players of Reading's DNA at that time: intense pressing, constant effort, important goals. Wearing this jersey is also wearing his energy and unwavering commitment season after season.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eWaitrose Sponsor — a partnership rooted in the local fabric\u003c\/strong\u003e\u003cbr\u003eThe presence of \u003cstrong\u003eWaitrose\u003c\/strong\u003e on this jersey is significant: the premium supermarket chain, deeply established in the Home Counties and Berkshire, symbolizes the club's strong local roots. This partnership, solid over several seasons, is part of the visual identity of the Royals in the early 2010s.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs. Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage jersey\u003c\/strong\u003e is a different category from a mass-market replica. The cuts, technical fabrics, and finishes — everything differs. Authentic jerseys from that era by \u003cstrong\u003ePuma\u003c\/strong\u003e were designed for on-field performance, with breathable technical materials and constructions made for movement. It's not the same item as a replica sold in stores for the general public.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one is in \u003cstrong\u003e8\/10\u003c\/strong\u003e condition with slightly worn markings — what's called \"slightly used printings.\" Specifically, the flock or transfer of the sponsor or logo shows normal signs of life for a jersey of this age. The fabric itself remains in very good condition. It's the honest wear of a \u003cstrong\u003eworn vintage jersey\u003c\/strong\u003e, not damaged — and that's precisely what gives it its character.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage Sizing Guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage Puma sizes from the early 2010s\u003c\/strong\u003e do not correspond to current standards. A size L from that era often fits like a modern M, sometimes even an M\/S depending on the cut. Jerseys back then were designed to be fitted, without the oversized comfort you might find today. Not taking this reality into account risks an unpleasant surprise upon receipt.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore confirming your order, get out a tape measure. Measure your chest circumference and compare it with the flat measurements of the jersey — generally available upon request. For a \u003cstrong\u003evintage long-sleeve size L jersey\u003c\/strong\u003e, expect a flat width of around 52-55 cm, depending on Puma cuts from that period. It's better to take two minutes to measure than to regret it.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy Have It in Your Collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eVintage Reading FC jerseys\u003c\/strong\u003e remain under the radar of major collections — and that's precisely why they deserve attention. We're not talking about a Manchester United or an Arsenal that you'll find at every jersey fair. A \u003cstrong\u003ePuma Reading 2010-11 long-sleeve jersey\u003c\/strong\u003e is a rare, specific piece that tells a discreet but real story of English football in the 2010s. The long-sleeve version, moreover, is always produced in smaller quantities than the short-sleeve model — logically even harder to find today.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eIn 8\/10 condition with limited wear to the markings, this jersey remains very presentable, both in a collector's display case and worn daily for a fan who wants to show their colors in style. There aren't many in this condition still out there — \u003cstrong\u003eReading FC pieces from that era\u003c\/strong\u003e in good condition are rare, and the long-sleeve version even more so. If you miss it, you won't find an identical one tomorrow morning.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo Learn More\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Reading_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eReading FC — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — History of Jerseys\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\u003c!--nl\u003c\/ul\u003e--\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eThis jersey doesn't shout, it tells a story — anyone who knows how to listen to English football in its most authentic form will understand why a piece like this deserves a place in a true collection.\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Reading","offers":[{"title":"L","offer_id":54011616100627,"sku":"250182","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_2010-11-READING-F-C-LONGSLEEVE-L-250182_1.jpg?v=1775491689","url":"https:\/\/supporterid.com\/en\/products\/2010-11-reading-f-c-longsleeve","provider":"SUPPORTER ID®","version":"1.0","type":"link"}