{"product_id":"2010-11-reading-shirt","title":"Reading 2010-11 Puma Home Shirt Vintage Boys M","description":"\u003ch2 style=\"font-size:1.8em;font-weight:bold;margin-bottom:16px;\"\u003eReading 2010-11 Puma Home Shirt — The Madejski in Boys M\u003c\/h2\u003e\n\n\u003cp style=\"font-size:1.1em;line-height:1.8;margin-bottom:20px;\"\u003eIn 2010-11, \u003cstrong\u003eReading FC\u003c\/strong\u003e played in the Championship, England's second division, and were fighting to return to the Premier League. This \u003cstrong\u003eWaitrose-sponsored Puma home shirt\u003c\/strong\u003e in Boys M is a piece of fabric that experienced the stands of the Madejski Stadium, worn by a young Royals fan during a pivotal time for the club.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eShirt Details\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin-bottom:20px;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e 2010-2011\u003cbr\u003e\n\u003cstrong\u003eClub:\u003c\/strong\u003e Reading FC\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Home\u003cbr\u003e\n\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Puma\u003cbr\u003e\n\u003cstrong\u003eSponsor:\u003c\/strong\u003e WAITROSE\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e 8\/10\u003cbr\u003e\n\u003cstrong\u003eState:\u003c\/strong\u003e LITTLE PULLS, SLIGHTLY USED PRINTINGS — authentic wear of a \u003cstrong\u003eworn vintage shirt\u003c\/strong\u003e, traces of its past, not a shirt that stayed in a drawer\n\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhat this shirt represents\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThe 2010-11 season saw \u003cstrong\u003eReading FC\u003c\/strong\u003e as a club firmly rooted in the \u003cstrong\u003eChampionship\u003c\/strong\u003e, a far cry from the glorious era of 2006 when the Royals finished as Championship champions with a legendary points record. Under the guidance of Brian McDermott, appointed manager in December 2009, the club was finding its way and building something serious. The Madejski Stadium remained a solid home ground, a fortress of the English second division.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThe squad during this period included players like \u003cstrong\u003eShane Long\u003c\/strong\u003e, the impactful Irish striker whose value continued to rise, and \u003cstrong\u003eSimon Church\u003c\/strong\u003e, the Welsh goalscorer who came through the club's academy. The midfield revolved around solid and combative players, reflecting the very identity of the Royals: hard work, commitment, and direct play that doesn't lie.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eMoments etched in this shirt\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eBrian McDermott takes the reins and restructures the project\u003c\/strong\u003e\u003cbr\u003eHaving arrived during the 2009-10 season, McDermott began his first full season in 2010-11 and laid the foundations for what would become a great adventure. The manager implemented a coherent system and restored confidence to a group that needed it.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:12px;\"\u003e\u003cstrong\u003eShane Long, the speedster who terrifies Championship defences\u003c\/strong\u003e\u003cbr\u003eAt this time, the Irishman was one of the Royals' attractions, capable of winning a match on his own. His atypical profile — speed, toughness in duels, effectiveness — made him a feared player throughout the division.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003e\u003cstrong\u003eThe Madejski, a home fortress\u003c\/strong\u003e\u003cbr\u003eIn 2010-11, Reading made their home ground a real weapon, conceding few goals and relying on their fans to snatch essential points. This shirt perfectly encapsulates those Championship evenings, under the floodlights of the Madejski, where every point counts.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eAuthentic vs. Replica\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eAn \u003cstrong\u003eauthentic vintage shirt\u003c\/strong\u003e is not the same as a replica out of the box. It's a shirt that has been worn, washed, lived in. Puma's finishes from that era — the cut, the flocking, the textures — were designed to last, and it still shows today on pieces in 8\/10 condition.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eThis one shows a few small fabric pulls and slightly worn prints — which is precisely what proves it has lived. A \u003cstrong\u003ecollector's vintage football shirt\u003c\/strong\u003e with this level of wear remains a very fine piece, well above what is usually found for this era and club.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eVintage Size Guide\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003eThis shirt is sized \u003cstrong\u003eBoys M\u003c\/strong\u003e, meaning a medium child's cut according to Puma standards of the early 2010s. \u003cstrong\u003eVintage children's shirts\u003c\/strong\u003e from this period have a more fitted and less wide cut than current equivalents — this must always be taken into account before ordering.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eBefore any purchase, measure the chest circumference and compare with the actual dimensions of the shirt. Generally, a Puma Boys M from 2010 corresponds to a child of about 8-10 years old, depending on morphology. For adult collector wear without distortion, be sure to check the measurements with the shop — this is the only way to avoid unpleasant surprises.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eWhy have it in your collection\u003c\/h2\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:14px;\"\u003e\u003cstrong\u003eReading FC vintage shirts\u003c\/strong\u003e are frankly underrated pieces in the \u003cstrong\u003eretro football market\u003c\/strong\u003e. The club has a rich history — founded in 1871, one of England's oldest — and its early 2010s shirts represent an exciting period of rebuilding. With \u003cstrong\u003eWaitrose as sponsor\u003c\/strong\u003e and Puma as manufacturer, it's a visually striking and historically rooted combination.\u003c\/p\u003e\n\u003cp style=\"line-height:1.8;margin-bottom:20px;\"\u003eIn 8\/10 condition with minor flaws, there aren't many in this state circulating on the market. Most kids' shirts from that era have either disappeared or been ruined by years of intensive use. This one is still here, clean, legible, with its flocking still visible — it's a real opportunity for an \u003cstrong\u003eEnglish football shirt collector\u003c\/strong\u003e who knows what they're looking for.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.4em;font-weight:bold;margin-top:28px;margin-bottom:12px;\"\u003eTo go further\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2;margin-bottom:16px;\"\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Reading_F.C.\" target=\"_blank\" rel=\"nofollow noopener\"\u003eReading FC — Wikipedia\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.footballkitarchive.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003eFootball Kit Archive — Shirt History\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.uefa.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003eUEFA — European Football\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"font-style:italic;line-height:1.8;\"\u003eIf you collect Championship shirts from the early 2010s or are a Royals fan, this 2010-11 Puma piece definitely deserves a place in your collection — no fuss.\u003c\/p\u003e","brand":"Reading","offers":[{"title":"Mr. BOYS","offer_id":54011615871251,"sku":"310047","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4839\/3235\/files\/eng_pm_2010-11-READING-SHIRT-M-BOYS-310047_1.jpg?v=1775491679","url":"https:\/\/supporterid.com\/en\/products\/2010-11-reading-shirt","provider":"SUPPORTER ID®","version":"1.0","type":"link"}